In a matter of weeks the
Yeah Yeah Yeahs will release their second full-length album, Show Your Bones. It's been three years since the release of their first full-length - though that's not say that the 3 persons responsible for that work haven't been productive. The ubiquity of the YYY's is impressive on a few levels. OK, maybe there is a grand plan here and i'm just a vacuous sucker. If this is the case then this is buzz creation of the schrewdest sort. Maybe this is just the way the game is played in our day and age. It's a lot more fun than having jan wenner put your balls in everyone's face and your cred isn't destroyed as fast. Seeker savy types knew all of this shit yesterday, so at the risk of sounding so last minute, here's my take:
Guitarist Nick Zinner published
I Hope You Are All Happy Now. This is one of the most powerful rock n' roll documents (he prefers to call it an art book) that you're likely to put your eyes on. It resides comfortably among important pieces like
Get in the Van,
End of the Century,
Instrument, and
Another State of Mind. It's a contemporary rock n' roll document - which enhances its value. Zinner provides us entry into live rock/punk/art culture and reveals what those elements look like today. Zinner's also doing a thrash project
HeadWoundCity. Like my old man used to say, "that son-of-a-bitch is a doer todd, a goddamned doer!".
Drummer Brian Chase formed another trio,
the seconds - affording him a more straight ahead approach to punk-rock drumming. A YYY's live show quickly reveals the importance of his contribution (there isn't much room to hide in a trio). It's clear that Chase is an accomplished musician with a unique ability to fill space and provide rhythm, so it's not surprising that he's looking for opportunities to extend his activities.
Vocalist Karen O partnered with - Adam Spiegel aka Spike Jonze & Sam Spiegel aka DJ producer Squeak E Clean (producer of new record) to create
Hello Tomorrow for Adidas. The spot has everything that you would expect from Jonze - dreamy narrative, breathtaking cinematography & color, and claustrophobic spatial representation. Beneath the Jonze vision is the equally dreamlike sound of Karen O's soft voice paired with Clean's delicate instrumentation.
Finally, there have been a few attempts of the "more blatant" buzz creation variety. Squeak E Clean appeared on MTV and made up a bogus story about the new record being a concept album about Karen O's cat (snubbing your nose at MTV News is standard issue I suppose) More importantly, a Diplo remix of forthcoming track
Gold Lion has surfaced. This may appear risky, but giving him remix dispensation on a track that no one has heard? That's got to bea good play these days. Nothing says "did you hear..." like a Diplo remix
So though it would make a nice little case study for a Media Studies seminar at the
New School (i'll teach that fucker), it's also a major lift to the credibility of these 3 individuals. Me, I'm damn happy to be strung along by the hype-aggator here lately. I'm actually looking forward a new record release for a change.